South Australians are encouraged to get behind the state this week with the launch of Buy SA Week by Brand South Australia (Brand SA) which will shine a light on South Australian products, celebrating all things local with exciting special offers, product sampling and competitions from South Australian brands.


Held in the same week as The Showdown, Buy SA Week (August 12-18) will build upon the momentum of footy fever in the state, hosting a week of activities that encourages consumers to purchase South Australian products.


Brand SA supports local businesses, promotes economic growth and employment, with more than 9700 businesses having registered to use the state brand since being reestablished in 2022 as an election commitment.


Market research shows 90% of South Australians believe it is important to buy local (up 6% compared to pre-campaign statistics), while 90% now also associate the state logo as a marker for local goods (up from 72%).


Launched at Romeo’s Foodland Royal Park by Trade Minister Joe Szakacs, Buy SA Week will build upon the campaign with a concentrated period of activities including:


• A promotional program, including sampling from local South Australian brands across shopping centres and supermarkets in the state, including in Rundle Mall, in partnership with Food SA;


• A cooking demonstration at Adelaide Central Market’s Community Kitchen at 11am on Friday, presented by Nabula Brdar from Supermarket Swap and Chef, food stylist and former Masterchef contestant Larissa Sewell, focused on using healthy, affordable family meals with in-season, local produce;


• Activations and giveaways at next weekend’s Showdown on Saturday;


• A consumer competition on Brand SA’s social media channels, with a major prize worth $1995 including tickets to the Showdown Zone at the AFL Showdown, merchandise packs for each club and an SA hamper full of products.


Buy SA Week is a celebration of all things local, and Brand SA encourages all South Australian businesses to get involved by running special offers, consumer promotions, giveaways and sampling activities throughout the week.


To register to use the state brand visit www.brand.sa.gov.au or to learn more about the full schedule of activities as part of Buy SA Week, visit www.brand.sa.gov.au/BuySAWeek.


Minister Szakacs said at a time when everyone was feeling the cost of living pressures, buying local does not have to break the bank.


“South Australia’s products are made to the highest production standards and often, when you buy local, you’re buying from someone you know or a business that employs someone you know,” he said.


“More and more people are choosing to buy local and the campaign results from the Buy SA. For SA campaign show that 72% of people are more likely to buy local and that 90% of South Australians believe it is important to buy local.


“Buy SA Week is a celebration of all things South Australian, and I encourage consumers to look out for the state logo on products and enjoy the range of activities available throughout the week – including those on offer at the Showdown.”