Region’s wine available from online cellars

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Region’s wine available from online cellars

Australian wine lovers can now buy mixed bundles of wine from the Coonawarra wine region online directly from producers, packaged and sent from the region to their door.

Last week’s sudden announcement of South Australia’s state-wide “circuit-breaker” lockdown enforced the temporary closure of Coonawarra’s cellar doors, in what could already be described as a challenging year for the wine industry.

With ongoing border closures and national lockdown measures early in the year impacting Coonawarra cellar door operations, the regional association has sought to provide an additional avenue for its producers to sell their wine.

Coonawarra Vignerons earlier this month launched the new e-commerce store, allowing wine lovers to purchase packs of Coonawarra wine, featuring more than 20 Coonawarra wine labels.

Coonawarra Vignerons Acting Executive Officer Heidi Eldridge said the purpose behind the store was not only to offer support to its association members but to make the wine from the region more accessible to consumers.

“Coonawarra is renowned for its Cabernet Sauvignon and well known for its reds in general. The intention behind the wine packs is to showcase the variety of world-class wines coming from the

area, not just the red varieties and to introduce consumers to some of our smaller producers whose brands may not be as well known in the market place,” Ms Eldridge said.

“It’s an opportunity for Australians to learn more about this region, surprising themselves with the breadths of the varieties it offers.”

Currently, 23 Coonawarra producers are involved in the collaboration, offering over 60 wines.

Patrick of Coonawarra owner and winemaker Luke Tocaciu is proud the Coonawarra community collaborated to create this project.

“We are a close-knit community here in Coonawarra and often work together in our winemaking and promotion of the region.

It made sense for us to come together and collaborate in these regional wine packs to take a taste of Coonawarra out to the nation,” he said.

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