Wulanda brand endorsed

Mount Gambier City Council has endorsed a new brand identity for the Wulanda Recreation and Convention Centre. Development is well under way at the major community facility site, at Olympic Park on Margaret Street.

Logos proposed for the centre, which incorporate elements celebrating the region’s cultures, were unveiled before council’s meeting last week by Wulanda Recreation and Convention Centre Committee presiding member Councillor Ben Hood.

Council commissioned local First Nations artist Belinda Bonney to create artwork to be incorporated within the centre’s brand identity. Adelaide Design Agency KWP worked with Ms Bonney to ensure design elements were incorporated respectfully within the logo and brand through culturally appropriate digital design elements.

“I’m really proud to be part of this process and to have my artwork, the symbol for waterways, included in the branding for the Wulanda Recreation and Convention Centre,” Ms Bonney said. “If we keep our waterways strong and flourishing for the next generation, we’ll be able to continue to meet, connect and enjoy being on Country, which is everything the centre will offer us when it is finished.”

According to council, the logo takes inspiration from the rounded corners featured within the design of the building and the overlapping shapes reinforce the idea of connection. The intent behind the branding, council said, was to reflect the “landmark nature of the facility, a space that will elevate and enhance community connection, well-being, culture and identity”.

“The newly developed Wulanda brand is a clean, personable and aspirational design that will allow council to positively reflect the ‘all-of-community’ remit of this state of the art recreation and convention centre,” Cr Hood said. “The new brand is a highly professional mark and at the same time, familiar and approachable.

It will allow council to promote the new centre and our city throughout the state and country. “I cannot wait to see the new brand realised in all its forms.” The Wulanda Recreation and Convention Centre was officially named in December 2020 following extensive community consultation for name suggestions and a public vote.

“Council really wanted to honour the cultural significance of the name Wulanda meaning ‘to cherish or enjoy’ and respectfully acknowledge the spiritual connection of our Boandik Peoples to the land and water that Mount Gambier sits upon today,” Cr Ben Hood said.

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