Meat & Livestock Australia (MLA) is calling on people working across the red meat supply chain with a passion for telling the great stories about the industry to apply for the next round of the Ambassadors for the Red Meat Industry program.

MLA Communications General Manager Lucy Broad said the first two online workshops for the new program were very successful, with 25 people honing their skills as industry ambassadors.

“We have had people from across Australia and across the supply chain take part, including producers, chefs, stock agents, butchers and traders, among many other professions,” Ms Broad said.

“The participants have taken part in shared values training, media training and social media training, which has given them the skills to be an effective voice for the red meat industry.

“We strongly encourage anyone working in the red meat industry who wants to boost their skills in communication, building trust and engagement to apply for this program.”

Pending any COVID-19 related restrictions, the 2022 workshops will be held in-person at locations based on where the successful applicants are from.

The Ambassadors program is an intensive development opportunity offering participants training in community engagement, communication through media and social media and building trust with consumers.

The program is designed for producers and people in industry support roles throughout the red meat supply chain, with successful participants joining MLA’s alumni of ambassadors across Australia.