George the Farmer has joined forces with Iris & Wool, a distinguished Australian fashion label specialising in luxury designs made from 100% Australian merino wool.
The collaboration between these two brands, known for their dedication to promoting Australian agriculture and quality materials, has resulted in the creation of an exquisite George the Farmer children’s knit.
The idea for the collaboration arose during a chance encounter at the South Australian Agrifutures Rural Women’s Award announcement last year between George the Farmer’s Penola-based founder Simone Kain, who was a recipient of the National Agrifutures Rural Women’s Runner-up Award in 2017, and Iris & Wool founder Emily Riggs who was a South Australian state finalist in the awards in 2023.
Their meeting at the awards celebration sparked a conversation about their shared passion for agriculture, marketing, and collaboration, ultimately culminating in the creation of the unique children’s knit.
“This collaboration is a true celebration. I love Emily’s work and together we’re educating and inspiring children about the wonders of agriculture and the beauty of Australian merino wool through fashion,” Ms Kain said.
Iris & Wool champions the renewable and biodegradable qualities of merino wool.
Crafted from premium Woolmark certified Australian merino wool, the children’s knit embodies the spirit and look of George the Farmer.
The children’s knit is available exclusively online at Iris & Wool and George the Farmer, as well as at their retail stores in Burra and Penola.
