Police are investigating the circumstances surrounding a fatal collision which occurred on the Princes Highway on Friday morning.

Investigators have been told a motorcycle rider lost control of his bike near Heywood at about 11am and collided with an oncoming vehicle.

The rider, a 31-year-old man from Queensland, was taken to hospital where he later died.

The investigation into the crash is ongoing.

Anyone who witnessed the incident, has dashcam/CCTV footage or information is urged to contact Crime Stoppers on 1800 333 000.