The proprietors of the Woonallee Simmental beef cattle stud at Furner achieved a sales record in 2023 with more than 250 bulls changing hands to every state of Australia.


Tom and Lizzy Baker are now preparing for their 17th annual on site sale on February 8 when a further 110 bulls go under the hammer.


The Woonallee sales catalogue has recently been published with the Bakers penning an upbeat introduction.


The couple noted that 12 months is a long time in the Australian beef industry and things have certainly changed.


“One thing that has become clear though is that cattle with weight and quality are getting rewarded in the marketplace and we have seen many clients still getting a premium with our genetics,” the Bakers said.


“2023 was incredibly rewarding for us at both our on-property and Tamworth sales with strong results and a full clearance at both.


“These results as well as selling a large number of paddock bulls since has meant 2023 has been our biggest year to date selling in excess of 250 bulls to all states of Australia.


“With Woonallee bulls working in herds from Tasmania to the Gulf in Queensland, the geographic spread is incredibly vast.


“We continually hear these bulls are adapting to their new environments, growing out, getting cows in calf and most importantly the progeny are increasing the profitability of the herds they are in.


“This draft of bulls is one we are incredibly excited about.


“We have made no secrets that we have been sourcing the very best genetics from within Australia and throughout the world and the benefit of this investment is now very evident.


“These bulls are extremely consistent with excellent growth for age, strong carcase traits, structurally sound with style, softness, and efficiency.


“These bulls run in large contemporary groups with the cream rising to the top and being selected for the February 8 sale.”


Woonallee will have its annual online female sale the night before the bull sale on February 7 at 5.30pm.


“These females are a great representation of our herd and have both the phenotype and genetic strength to take your herd to the next level,” the Bakers said.