The Aussie Meat Trade Hub is MLA’s new single source for resources and services to assist with buying, selling and marketing Australian beef, sheepmeat and goatmeat across global markets.

MLA International Markets general manager Andrew Cox said bringing a wide variety of promotion tools together in one place was the greatest benefit of the Hub.

Users can also access everything through a single log in.

“Prior to the Hub’s launch, users may have needed to log in multiple times across multiple websites to complete different tasks,” he said.

“Now, users can access the five functional areas: exporters database, brand & licensing, assets library, global insights and trade shows, in one place with access via a single sign-on using their existing myMLA account.”

The Hub is open to all MLA partners, including exporters, importers, retailers, butchers, and chefs from around the world.

While the new Hub provides benefits for Australian producers and exporters, there are a range of benefits available for those in overseas markets.

Mr Cox said the ultimate role of the Hub was for the world to have a single, streamlined site to access suppliers of world class Australian red meat.

“Australia’s reputation for producing trusted high quality red meat products is shown by Australia exporting to more than 100 countries around the world,” he said.