More than 60 tourism operators and stakeholders recently attended a tourism immersion and networking event, showing strong support for the Limestone Coast tourism sector.
The event, held at Raidis Estate Coonawarra, was facilitated by the Limestone Coast Local Government Association (LCLGA) in collaboration with the Tourism Industry Council SA (TiCSA).
The gathering fostered collaboration and connectivity within the local tourism landscape and was an opportunity to gain insight into the continued growth and success of the region’s tourism landscape.
Attendees had the chance to engage with key figures in the tourism industry, receiving first-hand updates from prominent bodies such as the SA Tourism Commission, Australian Tourism Export Council (ATEC), and TiCSA.
Tourism expert Hayden Zammit of Tourism Accelerator shared invaluable insights and strategies for achieving growth and success in the upcoming year.
Mr Zammit emphasised the role of enhancing regional tourism offerings through the introduction of innovative experiences, bookable products, and exclusive promotions, which aim to entice visitors and, in turn, promote prolonged stays within the region.
The LCLGA provided a comprehensive update on recent activities and outlined focus areas aligned with the Limestone Coast Destination Development Strategy 2025.
LCLGA Destination Development Manager Kate Napper discussed industry collaboration efforts, current regional marketing endeavours, and digital storytelling.
This included discussions on seasonal marketing campaigns and the role played by the Limestone Coast regional brand in shaping the narrative.
“The energy in the room was palpable, and it was fantastic to see so many of our local operators and regional counterparts come together to learn, connect, and collaborate,” Ms Napper said.
TiCSA Policy and Partnerships Manager Christina Belperio was also thrilled with the turnout.
“TiCSA acts as a voice for South Australia’s tourism industry, so connecting with industry in the region is an important part of what we do, and this was a strong showing from the Limestone Coast, one of the largest I have been to in South Australia in recent times,” Ms Belperio said.
