The State Government is launching a new advertising campaign aimed at addressing an increasing number of dog attacks on people and other animals.

Led by the Dog and Cat Management Board, the campaign aims to put South Australia at the forefront of responsible pet ownership.

At the heart of the campaign is a simple message – Good dogs have bad days.

The three-month campaign will be promoted through radio, television, outdoor and digital ads featuring advice for both owners and the public.

Safety advice brochures will also be sent to the state’s registered dog owners.

To mitigate the risk of dog attacks on humans and other animals, the campaign will provide educational resources for pet owners on effective management techniques.

This includes proper training and socialisation of dogs, as well as increased awareness of how to recognise and respond to warning signs of aggression.

It will focus on the fact the majority of attacks are avoidable if owners and the public exercise dog safety.

Statistics from South Australia’s local councils show 71% of attacks happen in a public place.

These incidents are often caused by a lack of understanding of a dog’s behaviour, accidental situations, and owners not recognising potential warning signs, all of which highlight the urgent need for increased awareness and education.

The campaign will be overseen by Associate Professor Susan Hazel, Board member and University of Adelaide academic with the School of Animal and Veterinary Sciences.

Dr Hazel will help evaluate the campaign to ensure its effectiveness in reducing the incidence of dog attacks in South Australia.