Limestone Coast drivers have been put on notice by local police this Easter in a bid to keep the roads fatality free.

Extra resources are being sent to the region to bolster local numbers, with the region’s police chief warning that no-one is immune to road fatalities.

Limestone Coast Police officer in charge Superintendent Campbell Hill said every driver was susceptible to distraction on the roads.

“My emphasis at the moment is to everybody that thinks it’s not going to be them involved in a collision on the road, the reality is if you do not heed the advice you will be,” he said.

“We have had 40 lives lost on SA roads, compared to 19 at same time last year,” Superintendent Campbell Hill said.

“Something is going really wrong.

“The general sense that we are getting in general engagement with the community is that people do not think it will happen to them.”

Supt Hill said the message was not getting through when it came to people who were distracted while driving.

“The message has got to be for people with momentary distraction, or if they are creeping on speed, they will kill people,” he said.

“They will and do kill the most community, law abiding citizens we have.

“No-one is immune from it.

“Moving into Easter we want people to be celebrating with family and friends and going home safely – we want to make sure that happens.”

Supt Hill said the region had recorded four fatalities this year, as well as numerous serious crashes.

“We have been lucky, in the time when hope and luck should not be the method, how some people have survived is really surprising for us,” he said.

“We are trying to dispel the myth the louts or criminal drivers on the road are to blame, it could be the most community minded, devoted volunteer.

“If they have momentary distraction or a bit of fatigue it could be catastrophic.

“People need to understand the dangers of driving on regional roads … arrival is not guaranteed.

“Effort is needed as a collective to ensure that everyone arrives safely.”

Supt Hill said there would be extra emphasis on driver behaviour throughout the long weekend.

“We have got dedicated members who are working over the Easter weekend, they are not having an Easter with their family, they are having Easter at work with a road safety focus,” he said.

“These are people specifically out there for road safety, they have nothing but an agenda and a full petrol tank looking for people who are going to put people at risk.

“There will be extra resources down from Adelaide to help, it’s all designed to get people to be aware.

“Believe me, nobody out of the 40 lives lost left their homes this year knowing they would be dying in a fatal crash that day.”

While the police were holding a press conference to announce their Easter crackdown, emergency services were at the scene of a serious collision near the Millicent airport.

A Millicent man received leg injuries after his sedan was involved in a collision with a truck early on Tuesday.

His vehicle was extensively damaged and police said he was fortunate to have escaped serious injury.

The emergency services were called to the staggered intersection of Mount Burr Road and Agricultural Bureau Drive at 6.55am.

The driver was the sole occupant of the sedan and he was transported by the SA Ambulance Service to Mount Gambier Hospital for treatment of his non-life-threatening injuries.

Senior Sergeant First Class Rick Errington, officer-in-charge of Millicent police, attended the scene and said investigations were under way.

He said police were considering the role that fog may have played in the collision.